Do you have enough projects right now to keep you busy and profitable this year?
Do you regularly get inquiries about new architecture or building design work?
Watch this short video presentation to
learn how you can be part of my new
internet marketing case study program
We'll help you boost your ranking and visibility in the internet search engines
so prospective clients can find you!
Limited number of applications now being accepted to be part of this special case study program!
We’re only accepting 15 individuals or firms right now into the case study group. If you’d like to be considered as a candidate, click the Sign Up button below to put down a fully refundable deposit of $250. This will hold your place while the application is processed.
I will contact you within 24 hours to arrange a time to discuss your situation and go over all of your questions.
You’ll then have one week to decide if you’d like to participate, and pay the balance of $1250. If it doesn’t feel right to move forward with this, we’ll refund your full deposit to your credit card – no hard feelings. We’ll simply take the next person on the waiting list.
Speaking of the waiting list – if the Sign Up button is grey, then we’re full at this point, and you may add your name to the waiting list in case an opening comes up.
I look forward to working with you and our outsource team to boost your internet presence and help you bring in more work!
Questions? Please email me at casestudy@bobrow.com
If you prefer reading to watching my 12 minute video presentation, here are the most important points.
Hello,
I’m Eric Bobrow, creator of the Best Practices Course, the leading online training resource for ArchiCAD users.
If you’re working in architecture or building design, I’d like to ask you a question:
- Do you have enough current projects to keep you busy and profitable this year?
- Have you been getting many calls or inquiries about new design work?
- Or has your phone not been ringing very much for a while…
If your business has been slow, and you’d like to know how to get more prospective clients in your area to seek you out when they’re looking for an architect or designer, then you’ll be pleased to hear what I have to tell you.
I’ve been hinting about something like this for a few months, and I’m now ready to share with you some exciting news.
As you may know, I’ve learned a tremendous amount about internet-based marketing while promoting the Best Practices Course and MasterTemplate. I’ve been studying with a lot of the masters, participating in two mastermind groups, and developing an entire network of resources.
- Now, I’m ready to teach you what I’ve learned.
- This spring I’m going to launch a brand new program to teach you how to market your architectural and building design services and get more leads, prospects and projects in the door.
The details of this marketing training and coaching program are still being fleshed out. I am working on it while finishing the Best Practices Course lessons, which remain my highest priority.
One part of the marketing program that I’m creating is a service that will boost your visibility on the search engines, so that when someone searches in your area for architectural or building design services, you’ll show up on the first page of the search results.
I have made arrangements with several experienced consultants to provide these Search Engine Optimization (SEO) services to my clients at a cost that is much less than current market rates.
In preparation for the launch of my complete marketing training and coaching program this spring,
I’m going to work with a small number of you to develop case studies.
We’ll track how this SEO service improves your online presence and increases the number of calls you get about new projects.
- If you’d like to consider volunteering to be one of this limited “case study” group of clients, and get our help starting right now on your marketing, please keep reading.
- I’m only looking for 15 participants. You may apply and reserve your space using the Sign Up button below.
2012 could be a great year for your business, with lots of projects to work on!
For example, when someone in your city or area goes to Google and searches for “architect” or “building design” or “house plans” or a similar term – do you show up on the first page? If you don’t, who does?
Did you know that over 50% of the clicks and calls from internet searches go to the first few listings on that first page of Google results?
- Why can’t your potential clients find you?
- Who in your town is on the first page of the local search results, and thereby getting the calls for these projects?
- Who’s getting the work that could be yours?
How much would it be worth to you to be getting more calls saying “I’d like to talk to you about designing my new home or my next building”?
How much are you spending on advertising currently? Is it giving you a good return on your investment?
Can you easily track how many calls come in from each type of marketing you are doing?
Could you use a few more projects to work on this year?
This special internet marketing program can help you with all of this, boosting your top line as well as your bottom line, while giving you easy ways to track the effectiveness of your promotional efforts.
I can only work with 15 people during this three month case study program. If you volunteer, and are selected, we’re going to make you much more visible on the internet, easier to find, and more likely to get those calls and inquiries about projects.
This special program will NOT be a training, as most of the work will be done for you by my outsourced team. You will need to do some things as part of this, but mostly will be able to continue with your current work and schedule.
You will need to make a financial investment to participate.
However, you’re likely to bring in new jobs that will far more than pay for this investment, either right away, or sometime this year as a result of this program.
You can expect to dramatically improve your rankings in local searches for services that you offer. You’ll likely get to page 1 of Google within two or three months, depending on how competitive your market is.
You may even get listed in one of those prize top spots on page 1 during that period.
If not, you’ll be moving up and with continued effort, will probably be able to claim one of those spots this year. Then you’ll be one of the top-ranked listings getting the majority of the calls for work.
Here’s what I’m looking for in these case studies:
- You can be a one person office or a small firm. Ideally, you’re based in the U.S., Canada, the U.K. or Australia with a professional focus on architecture or building design.
- I want to work with successful, established practices, rather than a brand new venture. I imagine that your revenues have been down during the recession, and that you’d love to bring in more work.
- You need to be ready to spend some money doing advertising and promotion – perhaps you are already advertising on the internet or in the Yellow Pages or elsewhere.
- Please don’t apply if you are currently in a weak financial position. This will require an investment up front – and while some results should be visible within two or three months, I don’t want you to sign up if you’re wondering how you’re going to pay your rent.
I’m sure you’re curious how much of an investment is needed to participate.
Well, I’ve researched Search Engine Optimization (SEO) and Local Marketing services, and there is a wide range of individuals and firms out there offering to help small local businesses get ranked in Google and improve their marketing presence. You can pay a small amount, or a large amount, and anywhere in between.
In general, you get what you pay for.
I believe that the “sweet spot”, where you get the most bang for the buck, are services that cost about $1500 to $2000 for the initial setup, plus about $500 per month after the first month.
For this, you can get an experienced and reputable SEO service provider to do most of the work for you, and get really good results.
But if you’re part of my case study group, you’re not going to have to pay anywhere near that much to get this work done for you.
Because of my connections in the industry, I can offer members in my case study group the opportunity to pay about half as much as the going rate.
- To participate in this three month marketing program there is a single one-time fee of $1500
- This is about half of what you might pay for this quality of service if you were contracting for it yourself
- A consultant will work with you one on one to optimize your web presence and boost your ranking in the search engines; after some initial assessment, most of the work will be done for you, and not require your time or effort
- You’re going to become MUCH easier to find when prospective clients in your area are seeking a designer
- Your enhanced internet presence will likely increase inquiries and calls about design work and bring in new projects
After the three month study ends, you’ll have the option of continuing the SEO services if you wish.
As I said, there are limited spots available in this case study group. Although I will be outsourcing most of the work, I will be involved with some of the management as well as the initial needs assessment, so I can’t accept any more than 15 people during this time.
If you feel you might be a good candidate, and would like me to hold a space for you, use the Sign Up button below to pay a fully refundable $250 deposit. I will contact you within 24 hours to arrange a phone consultation to discuss your situation and go over all of your questions.
Also, feel free to email me or place a comment on this page, and I’ll make sure everything is clearly understood.
Spaces are strictly limited, so if you’d like to take advantage of this opportunity to grab one of these spots before this case study program fills up, be sure to click the Sign Up button as soon as possible.
We’re only accepting 15 individuals or firms right now into the case study group. If you’d like to be considered as a candidate, click the Sign Up button below to put down a fully refundable deposit of $250. This will hold your place while the application is processed.
I will contact you within 24 hours to arrange a time to discuss your situation and go over all of your questions.
You’ll then have one week to decide if you’d like to participate, and pay the balance of $1250. If it doesn’t feel right to move forward with this, we’ll refund your full deposit to your credit card – no hard feelings. We’ll simply take the next person on the waiting list.
Speaking of the waiting list – if the Sign Up button is grey, then we’re full at this point, and you may add your name to the waiting list in case an opening comes up.
I look forward to working with you and our outsource team to boost your internet presence and help you bring in more work!
Questions? Please email me at casestudy@bobrow.com
To help you understand how much of a difference this type of marketing program might make in your business, I’d like to share with you some recent case studies from one of the consultants that we’ll be working with on this project.
While your results may vary, these are summaries of the actual measurable improvements in both search engine visibility and actual customers and revenues for a number of their clients in a variety of business types and locations.
Veterinarian in Colorado:
- In the first 5 months of working with this consultant, he’s up 132+% in new customers from the internet vs. over 2 years of online effort by himself.
- Business is up 42% overall. These are actual customers, and not just people calling for more information.
Beauty Salon and Spa in New Jersey:
- This client was not showing on searches for their main category of business.
- They are now ranked #1 in all 5 of their categories.
- New walk-in business spiked 30 to 40% in the first few months after this consultant started to work with them.
- They had over 1,000 new walk-in customers in the last year since working with us – and what is particularly interesting about that is they have been at this same location for over 20 years.
Auto Repair Shop in New Jersey:
- They had a mediocre ranking at #5 that was being shuffled by Google on each search.
- They now rank #1 for all 5 categories for which they want to be found.
- They are now receiving calls for their services, including emergency services from stranded motorists who find them on their smartphone!
Chiropractor in Southern California:
- Started at #95 against fierce competition.
- They are currently ranked #8 after several months of work and are climbing.
Tie-Dye store in Virginia:
- No listings online for business, whatsoever. This had organically grown out of the owner’s garage, and had moved to an out-building near a restaurant without it’s own address.
- After creation of listings and work that this consultant did, they now rank #1 in their area.
- This did not occur overnight. Patience and persistence is key.
This consultant notes that they are in this for the long-term working with their clients and do not take destructive shortcuts. Their clients are very happy and business is doing very well.
Window Cleaner in Southern California:
- Went from page 3 to #1 position in their area and have even been at #1 for all of Orange County!
- This client gets weekly calls from their online presence.
- Business owner was skeptical that this could topple the Yellow Pages ad they had successfully run for years. Calls are now coming in weekly from the internet and they are no longer skeptical!
Landscaper in New Jersey:
- Started in 45th position (or, as the client said “We’re invisible!”)
- Currently in 1st position for “Landscaper” and other services in their local area, and ranging from #1 to #3 in surrounding areas where they provide services.
- They are now getting calls for their services.
This SEO consultant has a testimonials page that includes videos of their clients talking about how their new-found marketing prowess has resulted in dramatically improved visibility, as well as increased inquiries, revenue and profits.
I’ll be happy to give you a link to this testimonials page with you if you are interested.
I’m really excited to share this new venture with you, and look forward to working with a small group of you over the next few months to directly increase your top line – the number of inquiries you get and ultimately the number of jobs that come in.
If you are interested in being part of this Internet Marketing Case Study program, please click the Sign Up button below.
You’ll see your rankings for local searches zoom way up, and start getting more inquiries about projects and design work. I’ll be delighted to feature your success story as a case study for the upcoming marketing training and coaching program when it launches this spring!
If you have any questions, please send me an email or post a comment on this page.
Eric
We’re only accepting 15 individuals or firms right now into the case study group. If you’d like to be considered as a candidate, click the Sign Up button below to put down a fully refundable deposit of $250. This will hold your place while the application is processed.
I will contact you within 24 hours to arrange a time to discuss your situation and go over all of your questions.
You’ll then have one week to decide if you’d like to participate, and pay the balance of $1250. If it doesn’t feel right to move forward with this, we’ll refund your full deposit to your credit card – no hard feelings. We’ll simply take the next person on the waiting list.
Speaking of the waiting list – if the Sign Up button is grey, then we’re full at this point, and you may add your name to the waiting list in case an opening comes up.
I look forward to working with you and our outsource team to boost your internet presence and help you bring in more work!
Questions? Please email me at casestudy@bobrow.com
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