Do you use ArchiCAD?
The Best Practices Course will
transform the way you work!

If you’ve ever felt “there must be a better way to do this”…
and dreamed of using ArchiCAD with a sense of ease in a flowing productive process…

This might be the most important opportunity you’ll ever have to
transform your professional life.

I’m going to teach you the Best Practices for working with ArchiCAD according to the essential principles and philosophy at the core of the program. After 21 years focused on ArchiCAD as a reseller, trainer and consultant (as well as doing tons of tech support) I’m creating a unique learning experience for ArchiCAD users:

The Best Practices Course
  • Do you ever feel like you’re doing things the long way around?
  • Does it seem like you’re fighting the program rather than having a good friend?
  • Have you given up trying to figure out how some features are supposed to work?

If some of these points seem familiar, or like I’m reading your mind, it’s because I’ve been helping architects and other design professionals for over 20 years. I hear these complaints, and their fervent pleas: “Help Me!”

“I appreciate your ability to bridge the gap between computer programmer and architect. Your Best Practices course helps give clear insight on how to have this program work for us as opposed to us working for the program. Thanks again.”
Chris Sorensen, Los Angeles CA

Over and over again, I help users figure out how to make things work. Along the way, I’ll teach them a few general principles that stand behind the surface symptoms, and throw in some “gems” – the tips that make people go “wow – I had no idea you could do that!”

You may know me personally as your reseller, or have only connected with me online through MasterTemplate or my numerous Tips and Tricks articles and video tips. It doesn’t matter. Through the magic of Web 3.0 I’m going to be able to work with you and give you a “brain dump” of how I see things and how I work with ArchiCAD.

The Best Practices Course is delivered in bite-sized pieces that anyone can find the time to watch and digest. It is a combination of screen-capture (video demonstrations of how to do things within ArchiCAD), live video (listening and watching me explain concepts) and mind-mapping (diagrammatic representations of the inter-relations of ideas, methods and processes that help make things crystal clear).

“The 7 keys concept is terrific. It reduces a very comprehensive, and complex, software program into logical (understandable) steps. I particularly like the ability to replay the videos. Every time I re-do them I learn a bit more, and find things that did not actually register in previous sessions; this Sesame Street approach is, for me, helpful.”
Earl Applegate, North Carolina

The curriculum totals 21 hours that will be delivered to you over 26 weeks, approximately 45 minutes per week. Each week’s materials will be broken up into 3 or 4 modules. You’ll be able to watch an entire week’s content during lunch, or eat up a 10 minute module during a coffee break. If you are too busy one week, or even two, you can catch up when it’s convenient – take a couple of hours out on a Saturday to watch three week’s worth.

Of course, since the videos play on demand, you can watch them whenever you want, and over and over again if you wish. That way you can glean all the goodies and make sure you really understand some of these challenging ideas.

In addition to online access, you may order the course on 6 DVDs, which will be delivered to you once a month with all the lessons and bonus materials from the previous month.

Here is what you get:

The Best Practices Course
  • 26 weekly installments
  • Each week 3 or 4 modules of 10 – 15 minutes, total about 45 minutes
  • Grand total of 21 hours
  • A comprehensive training based on essential principles
  • The equivalent of three full days of classroom training, a value of $795

The Best Practices Course sells for $497, but during this special launch promotion, you can get it for only $397, a savings of $100!

If you think about it, that’s less than half-price of the equivalent three days of classroom training! Plus, it’s more convenient – you can do it on your own schedule, there’s no travel time, and in smaller doses so you can really absorb it – plus you can watch it again if you wish. This makes it far better than most classroom training. It costs much less too!

Simply click the orange button to sign up for The Best Practices Course – only $397!

NOTE: This special offer is ONLY available through December 31, 2010.

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NOTE: if you would like to sign up for the course, but $397 is too much of a stretch right now, please scroll down to the bottom of the page to see information about our installment plan.

“Getting ArchiCAD out of the box was exciting – you can launch straight into modeling, you can do the online tutorials. However, I would have saved a lot of time if there had been a clear and concise tutorial like yours on the best practices and the overriding principles of ArchiCAD, to put some better order into things.”
Greg Butler, Australia

I imagine you may be convinced. I could stop here, and feel really good about offering you something this powerful and transformative for such a modest price.

This $397 price by itself would be a great bargain for the Best Practices course. However, during this special launch, I’m going to do something even more special. Something that helps make this offer rather irresistible.

There is something a little impersonal about video. I create it in my office, and you watch it at another time and place. Neither of us sees each other (except you might see me onscreen). And we can’t really talk about things – so I might not know where you need some extra help or explanation.

I’m going to add in a special bonus for the first group of people who sign up for the course. It’s got to be limited, since there are only so many who can be on a coaching call at the same time…

That’s right – if you sign up now, right away, you’ll be able to participate in a regular coaching program with me. Once a month, we’ll have a 90 minute call. If you want, you can send in some questions ahead of time, and even send in a project file. For 60 minutes, I’ll answer and demonstrate based on what people submitted, then we’ll open the floor to Q&A.

“Eric is a master teacher of ArchiCAD. I’ve taken several of his courses because he clearly explains effective techniques for using this powerful program in daily architectural practice. Even though I’ve used ArchiCAD for years, he opens doors to new methods and areas that speed up and improve my work.”
Catherine Roha, Berkeley CA

Using GoToMeeting, I’ll be able to show you things in ArchiCAD right on the fly. Up to this point, the only people who got this were the lucky ones in the Los Angeles ArchiCAD User Group. Now you can get this sort of expert (and caring) help regardless of where you are in the world!

BONUS 1 – Monthly Coaching Calls
  • Every month a 90 minute webcast and conference call
  • Projects and questions may be submitted ahead of time
  • 60 minutes of prepared answers / demonstrations
  • 30 minutes of Q&A
  • Value = $77 each month = $462
  • Recorded and viewable on demand

Wow! Now we’re talking a real bargain. The Best Practices Course is the equivalent of a three day training seminar (maybe better) worth $795. And the monthly coaching calls are worth $462. So the total value you get is $795 + $462 = $1257.

And you’re only going to pay $397… but you’ve got to act fast if you want to be in the group that gets the coaching calls! Don’t miss out – click the orange button to get in now!

Online Payment Service

Now I could stop right there, and we would both know that this offer is amazing. You get such a great deal, you might feel like you’re ripping me off…

But I’m a really nice guy, so it’s all right.

And I want to give you one more thing, if you’re in this first group that goes through the Best Practices Course while I’m creating it. I’d like to get to know you a bit, and give you some personal assistance. That’s right – one on one, just you and me. I’ll give you an hour of my time to answer any questions you have. No question too big or too small!

Well, I can’t really explain the mystery of the universe. But I can help you decipher the mystery that is ArchiCAD. And help you get your job done, with less stress and more enjoyment.

BONUS 2 – One hour of personal coaching by Eric Bobrow
  • Value = $95
  • Can be used in one or more sessions
  • GoToMeeting allows screen-sharing in either direction
  • Project-focused or general questions
  • Basic topics or highly advanced – no question too big or too small

Well I’m about done for now. Don’t wait. There’s limited space for the coaching call series. And even more limited time in my schedule for the one on one personal coaching.

Online Payment Service

Oh yeah, I almost forgot. The guarantee. This is “risk-free”. You have 30 days to try this out, and if you’re not happy, you can get your money back. It’s up to me to make sure you’re satisfied.

Full 30 Day 100% Money Back Guarantee

Of course, I’d like the opportunity to resolve any problems or issues you have. But regardless, if you aren’t happy, I don’t want to keep your money. You have better things to do with it than spend it on something you don’t want to keep.

All you have to do is email me within 30 days to say that you don’t feel you’ve gotten your money’s worth from the course, and I’ll refund your credit card or PayPal account.

By the way – over 21 years, I can count on the fingers of one hand how many times I had to give money back to people who weren’t happy with my service or the products I sold to them. Pretty good track record. That’s why I’m not worried about offering a guarantee…

Final words

This is an opportunity you won’t regret – if you take advantage of it. This special offer ends on December 31, 2010.

So if you want to transform your practice, learn the essential principles that will make you much more productive and allow your work day to really flow, don’t miss out. Enough said.

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P.S. I think I may be going overboard, but I can’t stop making this special launch offer even more irresistible!

I’ve decided to add one more bonus – something which I know you’ll like. Everyone who joins the Best Practices Course for the inaugural launch will receive this!

BONUS 3 – My Favorite Tips for Renderings and Presentations
  • A 90 minute special video training with lots of my favorite tips – value = $97
  • Experiment and run multiple iterations of your ideas and settings as quickly as possible
  • Create new seamless textures based on real photos that look really good
  • Strategies for dealing with highly complex models
  • Different approaches for still images and animations
  • Quick fixes to improve your lighting

This BONUS video training is a great supplement to the Best Practices Course – it may just help you win one more project!

This video training is not available separately – at this point I’m only giving it to the people who join the Best Practices Course this week. Don’t miss out…I may change my mind and withdraw this extra bonus at any time…

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And remember – you have no risk – if you don’t feel like the course is going to offer you far more value than the money you invest in it, simply contact us for a refund within the first 30 days. I’m taking all the risk – I have to make you happy!


A number of ArchiCAD users have emailed me to ask if they could pay for the course over time. I have now set up a way to sign up for the course with 6 monthly installments of $77.

This totals $462, so it is a bit more than the single payment of $397, but it obviously is going to be easier to manage in terms of cash flow. If you sign up for the course on the installment plan, you’ll get all the bonuses listed above EXCEPT the one that gets you one hour of my time. (I can’t afford to offer that in this case.)

If you’d like to sign up for the Best Practices Course (with bonuses 1 & 3) by making 6 installments of $77, please click the special orange button below:

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